Do You Use PPC?

I don’t usually use PPC but I love the research tools that give you the information that PPC marketers use – because, truth be told, we can all exploit this information.  Even when we’re using organic search, article marketing or other paid search it pays to know what PPC marketers are paying for advertising and what long-tail keywords are most profitable. HexaTrack has a free and paid version of their keyword research tool. ... [Read More...]

Twitter Backgrounds are Now Clickable!

Using this new little program, Clickable Now, you can make your Twitter background clickable!  This means that your home page URLs or programs you are promoting can now send your readers to the page you intend.  No more relying on their desire to type in the website address – they can just click it! This makes the life of your reader just a little bit easier – so much so in fact that you’ll probably get more traffic to  your... [Read More...]

What the Heck are iFrames?

iFrames are actually different from the older frame which was once the basis of building websites. Frames were built around specific content so that each piece would load separately.  Unfortunately, while it would help to separate elements of the page for the viewer it also made it more difficult to rank in the search engines and the page wouldn’t always load efficiently. Frames are out. But iFrames (inline Frame) are a bit of a different... [Read More...]

Website Animation – Friend or Foe?

I clicked over to a site recommended by a friend last week.  It was a stables that offers therapeutic riding classes for children who suffer from mental or physical disabilities.  The friend thought I might be interested in doing some volunteer work since I love horses and have a professional medical history of working with children with head and spinal cord injury (my J.O.B. background). So I clicked over.  Granted the home page didn’t... [Read More...]