Strategic Online Marketing Tip: Copywriting Gets The Customer

“I don’t know what I’m going to do with it but I want it!” This past week my youngest boy, my sister and I were at Target.  There on the shelf was a ShamWow shammie. My youngest was beside himself.  He grabbed one off the shelf, spun around and exclaimed: “I don’t know what I’m going to do with it but I want it!” This is a 12 year old who has no real need for a shammie but, based on the television... [Read More...]