Email Hasn’t Died – Why Treat It Like It Has?

With the advent of social marketing and the increasing rise in popularity many people have begun to ignore some of the basic rules of email marketing.  It’s almost as if they believe that because social marketing is so hot, email marketing must be so dead. But this isn’t the case.  While most customers have become much more savvy they also still receive, send and request email.  The trick is to do it better – stand out from the... [Read More...]

Please Tweet Me

Twitter is a social landslide that can’t be denied.  Whether you enjoy the social networking or not it is here and here to stay. We are, after all, creatures who enjoy the social aspects of life.  And now that technology has made it possible to virtually never leave your home or desk, we’ve made it even easier to connect with others sitting at our desk. I can’t imagine that Twitter, Facebook or MySpace would have enjoyed the success... [Read More...]

Strategic Online Marketing Tip: Don’t be a Twitiot

Twitiot: An individual who doesn’t recognize the importance of social networking;   B) An individual who can’t understand the simplicity of working with Twitter. Would you like a better explanation? Take a look at my picture on the About Me page – I’M the Twitiot. I actually fit part B definition the best. After two Master’s Degrees in the medical field, on-the-job training for three years in marketing at a top children... [Read More...]