Out of the Box Online Shopping Cart
I am a big fan of open source solutions. I like the way they are constantly updated and improved by multiple people – giving the product a broader base of both support and content. However, open source software can be a bit dicy when in the hands of someone who isn’t familiar with trouble shooting. Although I’ve never used this particular solution myself it has come highly recommended by a couple of friends and has received... [Read More...]
Customer Service is Essential
This past Christmas season I made a phone call to purchase a product that had been advertised on television. I wanted to get them for the kids. When I called the sales process was all done using voice mail. Totally automated. The first thing they asked for was the credit card number. Then came the upsells. There must have been about 7 or 8 of them. And the entire phone call took well over 12 minutes to get through. But I couldn’t hang... [Read More...]
What’s in an Autoresponder?
Autoresponders – As online marketers we can’t live without them. Whether we are communicating with the great mass of people who follow our every move (*grin) or we have an offline brick and mortar business and just want to communicate our newest sales and offers – we gotta have an autoresponder. For those not acquainted an autoresponder is a server side (loaded to the server and not on your desktop) script that allows you to send... [Read More...]
