How to Use PLR to Benefit the Bottom Line

Private Label Rights are pieces of content (articles, blog posts, ebooks, etc) that are written by one author but the ability to sell and keep the profits is given to others. Inherent in this process are pitfalls that create problems for people who buy it and try to sell it.  Last week I ranted a bit about those problems. But, when you find quality workmanship that isn’t sold to hundreds and hundreds of people then you’ve got a gem. ... [Read More...]

Strategic Online Marketing Tip: Be Yourself!

Do you know who you are? Seems like an obvious question but one that stumps most new marketers. One of the cardinal rules of email marketing, blog posting or just communicating is that you insert your particular “voice” or personality into everything you write.   You become someone others either identify with, hate or love. But, if you don’t know who you are then it’s difficult not to change that voice from day to day or... [Read More...]