Do You Use PPC?

I don’t usually use PPC but I love the research tools that give you the information that PPC marketers use – because, truth be told, we can all exploit this information.  Even when we’re using organic search, article marketing or other paid search it pays to know what PPC marketers are paying for advertising and what long-tail keywords are most profitable. HexaTrack has a free and paid version of their keyword research tool. ... [Read More...]

Are Your Marketing Efforts Stuck?

Are you stuck? We are close to mid-way through the year and it struck me the other day, am I close to the goals I set for the year? There are a little over 6 months of working time left in the year and it’s a great time to re-evaluate the programs and projects I had planned for 2009. Actually planning projects a year in advance is something that I wouldn’t have considered just 2 years ago.  2 years ago I was wondering how I was going... [Read More...]