Are Your Analytics Correct?

I had been struggling with my Google Analytic numbers trying to decipher how much of the traffic was from me or my developers when new content is added and how much is from unique visitors.  I found Ann Smarty’s explanation (from Daily SEO Tip) of how to set up a filter in Google Analytics that was so easy even I could follow it! There are several more fancy filters that will exclude traffic from an IP address or clicks that come through a... [Read More...]

Your Marketing Reputation Score

Do you keep score?  Are you wondering about how many of your autoresponder messages are getting through?  Check it out at Sender Score.  Enter the IP address of your autoresponder (or your own webmail address).  You can get the address from your host.  Sender Score will tell you the reputation rank of the IP address. This reputation rank will be much like a credit score – an indication of the trustworthiness of an email source.  This will... [Read More...]