Strategic Online Marketing Tip: Keep Your Virtual Desk Clean

Is it a tip or a resource?  Not sure because it fits both categories. I’m forever talking about clearing distractions – whether it’s interruptions from the kids, email, phone or neighbors – it’s important to clear away distractions and work productively on a project for at least an hour a day to make any headway at all. Email is usually my bottomless pit.  Lately I seem to be able to ignore the persistent call of Outlook... [Read More...]

How to Use PLR to Benefit the Bottom Line

Private Label Rights are pieces of content (articles, blog posts, ebooks, etc) that are written by one author but the ability to sell and keep the profits is given to others. Inherent in this process are pitfalls that create problems for people who buy it and try to sell it.  Last week I ranted a bit about those problems. But, when you find quality workmanship that isn’t sold to hundreds and hundreds of people then you’ve got a gem. ... [Read More...]

Do You Use PPC?

I don’t usually use PPC but I love the research tools that give you the information that PPC marketers use – because, truth be told, we can all exploit this information.  Even when we’re using organic search, article marketing or other paid search it pays to know what PPC marketers are paying for advertising and what long-tail keywords are most profitable. HexaTrack has a free and paid version of their keyword research tool. ... [Read More...]

Who’s Your Favorite Bond?

My sister, her husband, my daughter and I all have different favorite Bond characters.  We all have our reasons.  Sean Connery was a master, great presense, really pulled off the Bond character.  And of course, he was first. Roger Moore was smooth with a just a bit of vulnerability that was enticing – and yet his strength won out each time.  Pierce Brosnan had the British posture down pat, he carried the character and was gorgeous to boot. ... [Read More...]

Strategic Online Marketing Tip: All The Kings Horses and All The Kings Men

Humpty Dumpty had a problem.  He was one big egg.  He was sitting on a wall and couldn’t get down unless he jumped or fell.  So, he fell.  He “had a great fall.”  That created another problem – no one could fix him! It’s important for all of us to realize when we’re in a jam and can’t get ourselves out – but need to rely on the expertise of others – whether it’s outsourcing a project,... [Read More...]

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