Email Hasn’t Died – Why Treat It Like It Has?

With the advent of social marketing and the increasing rise in popularity many people have begun to ignore some of the basic rules of email marketing.  It’s almost as if they believe that because social marketing is so hot, email marketing must be so dead. But this isn’t the case.  While most customers have become much more savvy they also still receive, send and request email.  The trick is to do it better – stand out from the... [Read More...]

Strategic Online Marketing Tip: Be Yourself!

Do you know who you are? Seems like an obvious question but one that stumps most new marketers. One of the cardinal rules of email marketing, blog posting or just communicating is that you insert your particular “voice” or personality into everything you write.   You become someone others either identify with, hate or love. But, if you don’t know who you are then it’s difficult not to change that voice from day to day or... [Read More...]