Email Hasn’t Died – Why Treat It Like It Has?

With the advent of social marketing and the increasing rise in popularity many people have begun to ignore some of the basic rules of email marketing.  It’s almost as if they believe that because social marketing is so hot, email marketing must be so dead. But this isn’t the case.  While most customers have become much more savvy they also still receive, send and request email.  The trick is to do it better – stand out from the... [Read More...]

Your Marketing Reputation Score

Do you keep score?  Are you wondering about how many of your autoresponder messages are getting through?  Check it out at Sender Score.  Enter the IP address of your autoresponder (or your own webmail address).  You can get the address from your host.  Sender Score will tell you the reputation rank of the IP address. This reputation rank will be much like a credit score – an indication of the trustworthiness of an email source.  This will... [Read More...]