Modules
The IM Learning Center is organized into learning modules. Inside the membership you’ll find 7 modules that comprise the core information you need to be successful and several other modules with more advanced marketing techniques and business ideas.
The information listed below is JUST the beginning!
Module 1 The Basics Before The Basics
In this module we’ll be covering the basics – before the basics.
Work On the Internet – Is It For You?
Realism – The Hardest Thing To Learn
What You Have To Do First
Goal Setting With a Look To The Future
Make no mistake – this is a business, and when treated as such, you will be successful. Learn the basics before you try to move forward.
Module 2
This module is designed around helping you to find the particular business model you want to pursue. Finding the niche for that business model comes a bit later. You can approach your business from the perspective of knowing your niche and then choosing your model or from knowing your model and then finding a niche.
It works from either direction. Module 2 addresses the different business models and Module 3 address Niche Research. You might find Niche Research more interesting but in order to have a successful business you’ll have to do both modules 
Marketing Offline Business in an Online World
Your Online Business Options
Time to Choose ONE
Module 3 Research
Research. For some people this is the most fun part of the whole process. For others it’s a tedious chore that they must do in order to make the best guess at what will be profitable.
But it doesn’t really matter in which camp you fall – if you skip this step your chances of a successful venture are drastically reduced. There is Niche Research and competitive market research. Some marketers address one without the other – a fatal mistake.
Let’s learn how to do both and the difference between them.
NICHE RESEARCH
Why Niche Research?
Niche Research Basics
What Niche to Search?
Niche Research – Let’s Get Started
Niche Profitability
COMPETITIVE MARKET RESEARCH
Finding Buyers – Different From Searchers – Part 1
Finding Buyers – Different From Searchers – Part 2
Competitive Market Research Worksheet
Module 4 Website Basics
In this Module we’ll get you started with the basics of marketing online – domain names, URLs, hosting, cpanel, merchant accounts and autoresponders.
URL, Domain Name, IP Address – What’s the Difference?
Hosting – You Get What You Pay For!
Autoresponders – Your Automated Email Response Mechanism
Merchant Accounts – You’ve Got To Accept Money
The Function of a Website
Module 5 Product Creation
To make money online you need something to sell. That something is yours, someone elses (affiliate marketing) or you are generating leads for others (Cost Per Lead). There are no other ways to make money – you must have something of value.
In this Module you’ll learn different ways of creating your own product including the role of the sales letter. For many, this is the fun part and for others it is a struggle. You’ll learn ways to get your product finished creating it completely or with very little effort on your part.
Address the Competition Before Writing the Sales Page
Move Like A Guerrilla!
Believe It Or Not – Write The Sales Page First!
Create Your Product
Module 6 Marketing Techniques
In Module 6 we’ll go beyond the basics and learn some techniques, basic SEO and testing that will help you to improve your marketing and make more money.
ARTICLE MARKETING
Beyond Article Marketing – Becoming a BUM
BUM Marketing – Beyond the Basics
BUM Marketing – The Final Frontier
Article Directory List
COPYWRITING
Copy Words
The All Important Headline
There’s More To The Headline
Writing Killer Sales Copy
Basic Copywriting Techniques
Copywriting Tips To Make Your Page SELL!
THE OTHER STUFF
List Building
SEO or SEM You Need When You First Build Your Site
Learn The Terminology
Send Your Customers Where They Want To Go
Testing – It IS All It’s Cracked Up To Be!
What Motivates Your Buyer
Writing Those Pesky JV Letters
Module 7 Traffic
Traffic is the life blood of any website. There may be a great product, excellent web design and high quality customer service but it won’t do you any good without traffic.
There many different techniques to market your business. Below are several links to help you start exploring the options that are available and learn the BASICS of each. This section continues to grow each month so don’t think the listed topics here are the end all to be all!
ARTICLE MARKETING
Article Marketing-Content
Article Marketing – How To Get The Content
Article Marketing – Resource Boxes and Direction
Article Marketing – How To Use The Content
Latent Semantic Indexing – Important in Your Content
AFFILIATE MARKETING
Affiliate Marketing, JV or What?
Affiliate Marketing Partnerships – You Must Have These
Driving Traffic Using Your Affiliate Army
Finding Your Trusted Affiliate Software
Finding Affiliates – Part 1
Finding Affiliates – Part 2
How To Approach Those Special Affiliate Marketers
AUDIO AND VIDEO
Why Audio And Video Works!
The Audio Portion Of Our Program – Part 1
Audio- Part 2
You Should Be Using Video – And It’s Easy!
Video Part 2
Video Part 3
Marketing Your Videos
ONLINE ADVERTISING
What You Should Know About Online Marketing
What You Should Know About Online Marketing – Part 2
What You Should Know About Online Marketing – Part 3
The IM Learning Center is here to help you succeed. However, your success is up to YOU.
In other words, you might be making a full time income or another $500.00 a month to pay off those credit cards. How far you go, and what you earn, is a function of your time, energy, commitment and desire. How you define success is up to you. My goal is to help you achieve your goal.
I have been making money working at my computer from home for over 2 years. It has afforded me the opportunity to be available for my children, stay out of rush hour traffic and forget about the stress of calling in sick.
Join me! Increase your income a little or a lot – the choice is yours!
