Strategic Online Marketing Tip: Dark Chocolate Does it For Me

I use chocolate.  Dark chocolate to be more specific.  Almost everyday I take a square of dark chocolate as my “medicine” or at least that’s how my children see it – Mommy is taking her medicine.

I have to be honest and be thankful that it’s the only medicine I ever take – and I’m not sure if my dark chocolate is the reason for that.  OK – I say that tongue in cheek – I know it isn’t ONLY the dark chocolate that keeps me healthy – but I do rest my belief on a single study supported by Dove Chocolates.

Several years ago researchers finalized a study which indicated with some statistical evidence that people who ate dark chocolate received enough  flavonoids and phenols   to gain positive cardiac health benefits.  So, being the chocoholic that I am, I took it to heart – literally.

As a Nurse Practitioner I am all too familiar with the manipulation that can be done with statistics so they say exactly what what researchers want them to say – especially when the study is supported by a company who holds a stake in the results.  It is one of the reasons that all studies must be duplicated with similar results before doctors are willing to change their medical recommendations.

But, in this case I compromised.  At the time I began this habit there were no other studies that confirmed the results – but I didn’t care.

We all make decisions based on emotion and justify with facts.  I am emotionally tied to dark chocolate and anything that can justify my addiction is good for me.

TIP: Remember your customers needs, wants and desires – sometimes decisions are made for silly reasons but if you can justify them with real facts you’ll have a very happy customer!