Strategic Online Marketing Tip: Learn the Basics!
Before you learned to run you walked. Before you walked you crawled and before you crawled you learned to sit. Before that you smiled. And we won’t get into what you were doing before that!
Sometimes we overlook the basics. Michael Jordan learned that lesson the hard way in high school when the coach said he wasn’t good enough to play on the team. A year and many hours of practice later he arrived back on the court to go on to stardom that only a handful of players have come to know.
Michael learned early to understand and master the basics of his sport. He had to handle the ball before he could dunk it. He had to race down court, dribbling defensively before he could fly in for a lay up.
The same is true in any sport or business. When I first started a job as an Outreach Coordinator at one of the top 10 Children’s Hospitals in the country I laughingly told my sister that I was learning the job and treading water at the same time. Before I could learn the basics of what I was SUPPOSED to do I was given 5 different projects that HAD to be done.
Thankfully I had support personnel who were available and helpful. Working at home as an entrepreneur we don’t always have those helpful supportive people who can dig us out when we fall in. So, instead of jumping in without any knowledge it’s good to get to know at least the basics about you’re doing.
This does NOT mean taking 2 years to gain an education about marketing that would put Agora Publishing to shame – but rather you should know enough to know where you’re going and how to test the waters without sinking like a rock.
