WHY Do They Hold the 3rd Top Video Spot?

In a release by comScore in March 2009 it appears that Hulu has taken over the 3rd spot, topped only by YouTube owned by Google and MySpace owned by Fox Interactive.    Hulu pushed Yahoo! to the number 4 position.

This happened after the huge advertising campaign which began during the Superbowl.  Have you seen one of them?  The original advertising video featured Alec Baldwin as a brain sucking alien bent on turning human brains to mush.

Alec talks about how TV only softens your brain but Hulu takes the process all the way.  Once the brain has been reduced to mush they scoop it out with a melon baller and eat it.  After all they are aliens, and that’s how they roll.

While I did enjoy the creativity of the darned thing it really struck home.

After all, one of the consistent parenting mantras is “get away from the television” or my favorite, “Turn the D&%$ thing OFF!”   (minus the expletive of course!)

And who HASN’T read a blog post or ebook about getting rid of distractions (read TV and email) in order to improve their productivity?

The advertising struck at the heart of the real matter.  Hulu took the negative aspects of watching television or movies, made it funny or amusing and blasted the site to a top three viewed site online.

After all, who doesn’t want their brains to turn to mush while watching all the free television on their computer that they can physically handle?